The visionary behind Parklab seeks to reimagine playgrounds as dynamic catalysts that enrich urban spaces with joy

This story is one of nine on The Peak Singapore’s Power List. The list is an annual recognition that celebrates and acknowledges individuals who have demonstrated exceptional leadership, influence, and impact within their respective fields and the broader community. 

Our theme for this year is Joy, honouring business leaders who have contributed to spreading happiness, enhancing well-being, and uplifting the spirits of those around them. This theme responds to recent global challenges, highlighting the need for resilience, compassion, and, most importantly, joy in our lives to navigate uncertainties with grace and efficiency.

Play has long been celebrated, from Socrates's assertion that education should begin with play to Johan Huizinga's theory that play underpins humanity's greatest achievements. Dr Stuart Brown, a psychiatrist and founder of the National Institute for Play, has also emphasised its importance.

In a world increasingly marked by strife and stress, the role of Jensen Goh and the play-and-recreational facilities company he founded in 2018, Parklab, becomes even more significant.

Play

Holding tightly to the belief that play is a fundamental aspect of life, Goh is on a mission to create impactful solutions that improve the quality and value of play for children. "We didn't come to this world to work. We came to live, to explore, and most importantly, to have fun." This philosophy isn't just a tagline; it's the driving force behind every project Parklab undertakes.

The adventure with Parklab began from a deeply personal place, he relates. "When I was young, going to the playground symbolised freedom. It symbolised autonomy and the trust my parents had in me.” This sense of freedom and trust is something he strives to instil in every playground Parklab designs.

From humble beginnings, financed through personal savings and borrowed funds, Parklab's first project was a small composite structure for a residential property. "Even though the project was small, it meant a lot to us," says the former facilities manager, 32.

The philosophy of play

Parklab's ethos is built on inclusivity, sustainability and creativity. "Our playgrounds aren't just about functionality. They integrate with their surroundings and become iconic representations of the spaces they inhabit."

This vision extends to the materials used, emphasising sustainable timber despite initial market scepticism. "Convincing clients of timber's durability and environmental benefits was a challenge, but we were committed to overcoming it," he states.

At one point — during the pandemic — Goh was pushed to the brink. The managing director reveals, "I had to clear out all my savings and max out my credit cards to keep the company afloat.” Yet, these obstacles only solidified his resolve. He has since recouped the six-figure sum he pumped in. 

Goh’s resilience and innovative spirit shine through in Parklab’s projects. Consider the whimsical indoor playground at Changi Airport Terminal 3, themed around local cuisines. "We have pandan cakes, tutu kueh, teapots, and spoons as play elements," Goh enthuses.

Equally notable is the timber playground at Nassim Mansion, which pioneered the use of Northern Pinewood in tropical climates. 

The heart of Parklab

Design and safety issues aside, Goh has also never lost sight of the essence of community and connectivity over the past six years. This is especially true with the advent of technology, as he laments: "Despite technological advancements that bring us together virtually, many people experience a loss of deep, meaningful connections.”

He maintains that “we need social interaction as much as we need oxygen, water, and food.” Parklab aims to rebuild these vital human bonds by creating communal areas that encourage interaction.

Even as technology seemingly interferes with human engagement, it plays a pivotal role in Parklab's designs, assures Goh, who explains: "Augmented reality allows clients to visualise their play structures in real-time, making immediate design changes possible.”

The integration of technology ensures that each playground is not only functional but also aesthetically pleasing and interactive.

Proof that his strategy is effective comes from the positive feedback from Parklab's projects over the years. "Rain or shine, the playgrounds are packed. Not only are the kids and their families enjoying them, but people passing by are amazed at the custom structures."

Pride reigns in Goh’s words, and why not? These spaces have become focal points for community gatherings, fostering a sense of belonging and joy.

Play in the future

"I see play structures moving upwards in cityscapes, providing more play value within confined areas," he predicts. He wants to create playgrounds and reshape urban spaces to be more accessible for all. His ultimate reward lies in seeing children truly enjoying the playgrounds crafted by Parklab.

"What motivates me the most is when kids pester their parents to bring them back," Goh shares, laughing. This level of joy drives him to continually push the boundaries of play.

Through Parklab, Goh is not just building playgrounds; he is crafting the foundations for countless heartening reminisces, one swing, slide, and sandbox at a time. After all, "joy can be in the form of memories that bring a smile to your face whenever you think back on them". 

For more stories on The Peak Power List, visit here.