Beyond hard numbers: How this agent read between the lines for perfect property matches 

By understanding clients’ tangible and intangible needs, ERA realtor Leonard Tan manages not just their properties but also their emotions and expectations with ease 

Leonard Tan
PHOTO: SPH MEDIA
Share this article

Transitioning from the fast-paced world of private equity, capital structuring and high-stakes negotiation into luxury real estate may seem like an unlikely pivot but for Leonard Tan, it was a natural evolution. Both fields require strategic thinking, but real estate allows him to combine financial insight with genuine human connection.

The mantra “listen first, act second” has guided the 33-year-old since day one. In a fast-paced market where the temptation to rush to close deals can be high, his intuitive ability to understand his clients’ needs, hopes and concerns beyond hard numbers is what has kept them coming back and referring him to their friends.

For Tan, the key to serving affluent clients lies in understanding both what is said – and what isn’t. He recalls a successful entrepreneur who was exploring homes on the city fringe. “He wasn’t just searching for a place to live,” Tan shares. “He wanted a space that reflected his achievements, priorities, and the way he lives. My role is to translate those intangible cues into properties that truly resonate with them.”

Throughout the process, he took the time to thoroughly understand and anticipate what mattered to his client.

That was why the final choice sat close enough to the city for business yet tucked away as a retreat, in an area with rich cultural and artistic heritage offering unobstructed skyline views. It was a transaction that cemented the trust between Tan and his client.

“For established families, property decisions are never just transactional – they’re about stewardship, alignment with values, and long-term vision,” Tan says. “In these conversations, discretion, patience, and trust matter deeply.” With an intuitive approach and deep understanding of the nuances that matter, Tan ensures that clients not only feel secure – but also enjoy a sense of ease and confidence throughout the process. Likewise, he views property investment through a more sentimental lens and encourages clients to look for properties that “not only have good potential but connect with on a deeper level ”.

“I believe the finest investment is one where heartfelt connection to the home harmonises with enduring fundamentals like location, growth potential and lasting worth,” he explains. “A home is far more than an asset –it is a sanctuary where love, laughter, and cherished memories are nurtured across generations.”

This genuine connection creates homes filled with warmth and character that endure across generations. For luxury buyers, Tan’s private equity background provides additional value through access to off-market opportunities and tailored financing solutions that support their wealth planning goals.

But at the end of the day, whether it’s high-net-worth clients who want to strengthen their investment portfolios or a young couple looking to buy their first home, Tan’s principles remain consistent: listen deeply, act with integrity and serve with heart.

Witnessing the gratitude and fulfilment when families finally acquire their ideal residence is truly timeless. Assisting multi-generational clients in turning their vision into reality is more than a transaction – it is a meaningful privilege that supports their legacy and lifestyle.

Leonard Tan is available on Instagram. Or get in touch with him at 9183 1715. 

Read more about the real estate agents shaping Singapore’s luxury property market.

Brought to you by ERA
Share this article