Sherry Ang builds across construction, advertising, and fashion with a single philosophy: creation as continuity

Sherry Ang is not the type to stay within a single lane. “I’ve always been business-minded from a young age; it’s been my dream to become a businesswoman,” she says. Today, she is active in construction, advertising, and fashion — industries that, at first glance, appear to have nothing in common.

For Ang, the common thread is creation. “What drives me is my creativity, curiosity and the challenge of creating something meaningful out of a burning idea or interest,” she says. The projects may look different — homes built from concrete, brands shaped through billboards, gowns cut in silk — but each is an experiment in translating imagination into reality.

That diversity has become her greatest advantage. HG Group builds homes across Indonesia, while its Jakarta billboard network commands six-figure advertising contracts from global brands. When slots go unbooked, she fills them with campaigns for her own ventures, turning visibility into synergy.

The same network that once looked like an outlier has become a leverage. “It’s about building an ecosystem where each business supports the other, creating growth that’s both sustainable and scalable.” 

It is an approach that echoes AVATR’s philosophy — intelligent luxury defined by integration rather than fragmentation. Just as the AVATR 11 unites technology, design, and performance into one seamless form, Ang sees her businesses as interconnected parts of a larger whole, each amplifying the others.

Choosing the right orbit

Ang is clear-eyed about where new ventures should begin. “The first consideration is always who are the people heading the brand together with me,” she says. Partners must be visionary, fast-paced, and relentlessly hardworking.

She carries with her an anecdote shared by a mentor in her 20s: “When a property agent steps into the lift, everyone leans in, but when it’s an insurance agent, people scatter.” The lesson was that half of persuasion lies in attraction.

“That’s why I believe it’s important to be in an industry people naturally gravitate towards. Half the work of convincing them is already done.”

In practice, this means she adapts with speed. Construction has taught her discipline and project management; advertising has taught her agility and storytelling; fashion has taught her creativity and instinct.

She doesn’t compartmentalise these lessons. Instead, she carries them across industries, applying reliability from construction into fashion production, or branding flair from advertising into real estate.

“Honestly, I don’t overthink about the differences in the industry at all. At the heart of all my ventures is the same foundation and DNA,” she reflects.

Weathering storms

The scale of ambition can be paralysing. “Sometimes the dream is so big that it’s intimidating even to begin,” Ang admits. But once the leap is taken, the venture becomes personal, invested with her own DNA. The challenge is resilience — to weather storms when resources allow, or to walk away when wisdom demands.

Working with friends has proven especially complex. “It can be both rewarding and challenging,” she reflects. Success brings harmony, but difficulty exposes fragility.

For Ang, leadership lies in these moments of strain, where clarity, compassion, and courage must converge. “Because no matter the outcome, failure is always part of growth and the journey to success.”

Time has transformed her understanding of leadership entirely. Once, she was a fierce feminist, determined to prove women could outpace men. Motherhood and experience have since reshaped her conviction. “I now believe women can be strong and kind, ambitious and nurturing, glamorous and grounded, all at once,” she says.

Feminism, in her hands, is no longer a shield but a strength — versatility, resilience, and a holistic perspective that allows her to lead without mimicry.

The scale of ambition

The future Ang imagines is unapologetically large. HG Group, she says, will continue expanding into technology and sustainable building practices, with licences and expertise now in place for apartments and large-scale developments.

Her personal bucket list includes becoming a renowned developer, owning a landmark building, creating an international fashion brand, and listing a company. “Building dream homes for people — many of whom are also my friends — has been a true blessing and continues to bring me immense happiness,” she says.

But the measure of success is not simply growth. It is legacy: an ecosystem that survives her, ambitions that outlast a single cycle.

Here, her vision finds another resonance with AVATR’s entry into Singapore, positioned not as a product launch but as a declaration of a new class of luxury. Ang’s world carries the same charge — ambition that stitches together scale, coherence, and presence, refusing to separate creation from continuity.

What lingers after speaking with her is velocity — the sheer drive to move across industries without losing clarity of purpose. Sherry Ang does not approach business as an exercise in categories.

For her, creation is the constant, the through-line. And perhaps the truest success is not in how many industries she enters, but in how seamlessly she builds across them.