With 7 new brands joining Watches and Wonders 2025, perhaps it’s time to plan a visit to its largest-ever edition

Watches and Wonders Geneva (WWG) 2025 promises to be the grandest edition yet, solidifying Geneva’s reputation as the epicenter of haute horlogerie. With a record-breaking 60 brands confirmed, the event will host industry stalwarts, innovative newcomers, and everything in between.

From April 1 to 7, the Salon will open its doors to professionals and the public alike, offering an unrivalled celebration of craftsmanship, artistry, and ingenuity. Among the new highlights: the illustrious Maison Bvlgari and six independent brands joining for the first time, ushering in a new era of collaboration and creativity.

Bvlgari’s arrival is a landmark moment. Renowned for its bold designs and mastery of ultra-thin watchmaking, the Italian house blends jewellery-making heritage with Swiss precision. Expect dazzling novelties and innovative complications that will certainly push the boundaries of elegance and technical achievement.

Joining Bvlgari are six independent brands, each bringing a unique perspective to the watchmaking world. From The Netherlands is Christiaan van der Klaauw, which is famed for its celestial timepieces that marries astronomy with horology. MeisterSinger, a German manufacture celebrated for its single-hand watches, offers a refreshing approach to time measurement that emphasises simplicity and mindfulness.

An even wider repertoire of Swiss horological mastery is represented by four brands. Kross Studio, known for its boundary-pushing collaborations and cinematic inspirations, promises to deliver showstopping timepieces that blend art, engineering, and storytelling. Genus, a trailblazer in avant-garde designs, is set to mesmerise with intricate, free-form complications that defy convention.

Returning to the show are also Armin Strom and HYT. The former is reputed for its expertise in skeletonised movements and resonance mechanisms, while HYT made its name in groundbreaking fluid-based timekeeping technology. Together, these brands exemplify the independent spirit that continues to energise the watch industry.

Youths are the heartbeat of this year’s edition, with WWG putting the spotlight on the next generation of talent. From budding artisans to promising designers, the best of these young talents will be an important part of the brands’ presentations.

In conjunction, the city of Geneva will also showcase up-and-coming professionals and trainees, along with their trades and projects, at the Watchmaking Village and in-boutique. Guided tours, events, discovery workshops, conferences, and panel discussions on themes linked to the younger generation and time measurement are all on the agenda of Geneva’s In The City programme. Details are yet to be confirmed, but do save the evening of Thursday, April 3, for a traipse through the city for an all-night celebration of Geneva’s watchmaking tradition.