The Buying Guide: 10 fine jewellery collections to match your personality

This festive season, rethink the art of adornment. Don’t simply buy the bling that catches your eye, but pieces that represent who you’ve become, and who you’ll be when the champagne stops fizzing.

Sure, who doesn’t love that occasional piece of pretty costume or fashion jewellery that is both fun and affordable? Purchasing fine jewels is, however, another matter.

Made of high-quality materials, typically in gold or platinum and sometimes featuring gemstones, fine jewellery is precious and pricier but also made to be durable and timeless. 

No mere ornaments, fine jewels are solid style statements that will likely adorn you every step of the way, from boardroom to bar. Whether you’re drawn to Cartier’s contemporary symbol of romance, Chopard’s carefree spirit, or Bvlgari’s sensual exoticity, the style you choose ought to celebrate your individuality, whether at work or play.

And here are the best fine jewellery collections that span every personality and taste.

1. You’re a modern romantic: Cartier Love Unlimited

Few creations express devotion as uniquely as Cartier’s Love bracelet — the iconic oval first sketched in New York in 1969. Now, the maison reimagines this sophisticated, genderless talisman with Love Unlimited, a fluid and fully flexible version that embodies freedom as much as connection.

A design finalised after over 100 trials and prototypes, this supple bracelet replaces the original’s rigid form with gadrooned links forming a band punctuated at intervals by the collection’s signature hand-polished screws. The result is a precious ribbon, made of 200 specially miniaturised components, that wraps like a second skin.

While its patent-pending invisible clasp system operated by a single screw renders it effortless to wear and take off, this new design even allows for more bracelets to be attached: two to make a pair, and more to signify endless love.

Rendered in white, yellow, or rose gold, the Love Unlimited bracelet retains the architectural aesthetic of the original while introducing tactile softness, evoking a sensorial gesture between lovers. There is also a matching ring mirroring the bracelet in miniature proportions but with all the sparkle.

2. You’re a carefree spirit: Chopard Happy Hearts and Happy Fish

Chopard’s creations have long danced to their own rhythm — quite literally, with its signature floating diamonds. This year, two joyful icons of the house, Happy Hearts and Happy Fish, return with renewed vitality and a luminous splash of blue.

In Happy Hearts, the heart motif and dancing diamonds dear to their creator Caroline Scheufele find new expression in turquoise mother-of-pearl framed by ethical rose gold. Each pendant necklace and bangle glows with a sun-lit azure hue symbolising serenity and adventure. 

Meanwhile, Happy Fish dives into maritime fantasy through a double-strand ethical white gold pendant necklace. Bearing scales set with diamonds, its rose gold fish charm glides through the waves on a vibrant turquoise base, accompanied by Chopard’s iconic free-moving gems.

3. You’re feminine and dreamy: Van Cleef & Arpels Alhambra

Few motifs in jewellery carry as much elegance and history as Van Cleef & Arpels’ Alhambra, the four-leaf clover of good fortune born in 1968. This year, the maison reinvents its emblem of luck by introducing two transformable Magic Alhambra long necklaces and two reversible Vintage Alhambra rings that allow endless combinations.

The clovers on the new necklaces marry guilloched gold with luscious white and grey mother-of-pearl, or with the delicate sheen of white mother-of-pearl and lavender-blue chalcedony. Each is varied in size, lending dynamism and a silk-like shimmer to the asymmetrical arrangement. 

Beyond elevating the naturalism dear to Van Cleef & Arpel, this collection also endows the creations with the maison’s pedigree of high jewellery transformability, with ingenious hidden clasps allowing the necklaces to convert into a shorter length or bracelet.

The rings, featuring beaded contours, can also be flipped to reveal either a gemstone face or a surface adorned with a single brilliant diamond over gold guilloche.

4. You’re a super-trooper: Bee de Chaumet

For Chaumet, the bee has long been more than a motif — it’s a symbol of resilience and harmony. This personal emblem of Napoleon Bonaparte, who was a key patron of the house during the early 19th century, has always taken pride of place in Chaumet’s visual identity.

Associated with the insect is the honeycomb pattern, which the maison explored during the Art Deco period.

Together, both motifs were reborn in 2011 as the Bee de Chaumet collection, with this year’s novelties exploring the duality of nature’s most industrious creature. 

Dainty, diamond-studded figurative bees appear mid-flight on a range of yellow gold jewels, including long tasselled earrings, a pompom pendant necklace, as well as an open Toi et Moi  bangle and ring. The graphic honeycomb patterns, in all three colours of gold, embrace the body on pieces constructed like liquid architecture, radiating light from mirrored finishes.

The Tubogas collection also returns in new iterations that celebrate Italian artistry and colour. Nine yellow gold designs — from mini hoops to diamond-paved rings — reimagine the industrial gaspipe aesthetic with exuberant glamour.

Especially noteworthy is Bvlgari’s ode to 1920s style with a striking necklace and earring set studded with sugar-loaf black onyx and pave-set diamonds.

5. You’re sensuous and mysterious: Bvlgari Serpenti and Tubogas

Bvlgari continues to seduce with the dual allure of its twin icons — Serpenti, the eternal emblem of transformation, and Tubogas, the coiled masterpiece of modernist design.

This time, the Serpenti sheds its skin once more through three new jewels — a necklace, bracelet, and brooch — crafted in rose gold and diamonds, each using the revived pallini technique.

Tiny gold spheres are hand-soldered to form sinuous and flexible curves, creating a hypnotic texture, while the head and tail shimmer with pave diamonds and onyx eyes. In addition, a special-edition necklace flaunts ruby accents.

6. You’re an independent go-getter: Boucheron Fleche

Charge into the future with the pure form of an arrow, Boucheron’s striking symbolism of power and finesse dating back to the 1860s. Reinvented by creative director Claire Choisne, this superbly contemporary collection features eight genderless creations, all monochrome diamond pieces in white gold.

Choose from two brooches, one dainty and the other oversized, which can be worn in the hair, over the heart, or anywhere you wish. In similar small vs large proportions are also necklaces, bracelets, and rings. Rounding off the pieces is a pair of statement hoop earrings.

7. You’re a natural optimist: FRED Chance Infinie

For FRED, the concept of chance and optimism is interpreted as the symbol of infinity through a graceful, brilliant ribbon. Also shaped like a sideways number eight, which is the eternal sign of luck and continuity, the design honours founder Fred Samuel born in the eighth month of 1908. 

In its 2025 incarnation, the motif becomes softer and more sensual, with its curves woven into an ethereal bow. Feminine and free, it expresses self-belief, constant motion, and intimate bonds through fluid lines that seem to move with the wearer.

Each creation — from rings to necklaces and earrings in white or rose gold — is illuminated by fully paved brilliant-cut diamonds, with a pear-shaped stone at its heart.

8. You’re kawaii-neh: Dior Diorigami and Diorette

Dior’s fine jewellery always captures the joy of nature and couture — a world where fantasy blossoms into curated forms. This season, its creative director Victoire de Castellane unveils two collections that channel her signature playfulness through colour and unconventionality.

The Diorigami collection takes inspiration from the delicate Japanese art of paper folding, reimagined in pop-inspired graphic shapes and eye-catching hues. Asymmetrical pink gold necklaces and earrings burst into life with ornamental stones, lacquer, and diamonds.

Diorette pays homage to Christian Dior’s beloved garden at Milly-la-Foret. Set with diamonds, each white gold piece is a miniature bouquet of lacquered blooms, with a ladybird accentuating their whimsy.

9. You’re an urban warrior: Tiffany Titan

Toughness meets modernity in Tiffany & Co.’s latest fine jewellery collaboration with Hollywood celeb Pharrell Williams: the new Titan Setting, which accentuates the style factor of the Tiffany Titan collection.

Redefining how a diamond sits within a jewel, the setting features a Floeting platform that elevates the diamond above the setting without any prongs or bezels. 

Devoid of visible metal on top, the diamond is held in place by a micro-groove that is laser-cut around its underside. To maintain its brilliance, artisans cut additional facets below the pavilion of each diamond, which has been measured and matched with a specific basket perfectly, giving the illusion that it hovers mid-air. 

Unlike the chunkier gold and titanium pieces in the collection, these Titan Setting platinum creations are understated yet no less interesting in their pairing of the diamond’s unhindered shine with the collection’s signature spear-like motifs inspired by Greek sea god Poseidon.

10. You’re a sleek minimalist: Piaget Possession 

Piaget’s Possession has always been about motion — the subtle, tactile joy of a spinning ring. That movement now takes on a refined new texture through the Decor Palace motif, a house signature from the 1960s reinterpreted for today’s discreet luxury spirit.

Carved by Piaget’s master goldsmiths, the Decor Palace engraving transforms smooth gold into an almost fabric-like surface that glows with sculptural warmth. Its interplay of polished ridges and delicate grooves reflects light like silk catching the sun. 

In rose or white gold, with or without diamonds, the latest Possession jewels — bangles, slender rings and 3cm hoop earrings — radiate this couture-like craftsmanship while retaining the purity of contemporary aesthetics.