Nine LVMH Watch Week 2026 timepieces that live up to the legends behind them
Whether it is a tennis champion, renowned master watchmakers, or an avant-garde design movement that inspired these new watches, the result is stunning.
By Audrey Simon /
Themed “The Art of Crafting Dreams”, the recent LVMH Watch Week 2026 more than fulfilled its promise as a showcase of savoir faire and technical innovation, doing absolute justice to the legendary influences that inspired it.
Bringing time-honoured heritage and contemporary inspirations to life were Daniel Roth, Gerald Genta, Hublot, TAG Heuer, and Zenith. And here, we delve into these watches and spotlight the key evolutions behind each creation.
Hublot
Tennis star Novak Djokovic receives his own GOAT Edition Trilogy, based on a concept first introduced in 2024 with the Big Bang Unico Novak Djokovic.
The new tribute is presented in three colourways corresponding to tennis court surfaces: blue for hard courts, orange for clay, and green for grass. Initial production mirrors Djokovic’s victories on each surface: 101 watches of 72 blue, 21 orange, and eight green.
Each 44mm case and bezel is crafted from a proprietary Hublot composite made using recycled Lacoste polos and Head tennis racquets, resulting in a marbled texture infused with the materials of his on-court career.
The case middle is fashioned from Titaplast, an ultra-strong polymer engineered to deliver titanium-like performance while remaining exceptionally lightweight.
At its heart beats the manufacture automatic tourbillon calibre MHUB6035, offering a 72-hour power reserve at a frequency of 3Hz. Comprising 293 components, the movement features a mainplate laser-machined into a three-dimensional lattice reminiscent of racquet strings.
Coated in black PVD and overlaid with Djokovic’s white ND1 logo, the structure provides both symbolic and mechanical openness. This watch is for fans of the game, firm believers in sustainability, and discerning watch connoisseurs.
Daniel Roth
In 2025, the Extra Plat established itself as a modern house icon, reviving Daniel Roth’s ultra-thin dress watch from the early 1990s.
This year, the brand introduces the reimagined Extra Plat Rose Gold Skeleton, a version that opens the watch from within, transforming it into a three-dimensional showcase of hand-finished architecture.
Where the earlier model prioritised restraint with closed bridges, the Skeleton brings craftsmanship to the forefront, making it the central focus.
For Daniel Roth, the Extra Plat was never just a time-only watch — he viewed thinness as a complication in its own right, second only to the tourbillon, given the precision required to integrate a reliable calibre within the strict geometry of the double ellipse case. It became fundamental to the brand’s identity: a slim movement, refined proportions, and mechanical sophistication expressed with clarity.
The new Extra Plat Rose Gold Skeleton achieves two aims: It honours the maison’s early openworking tradition while introducing a chapter with design elements absent from the original archives. Produced in limited numbers each year, it retains the 38.6 by 35.5mm double ellipse case, replacing the solid dial with complete transparency.
Gerald Genta
Here are two watches sharing the same design language. The Geneva Time Only Marrone features a 38mm rose gold case, measuring 8.15mm thick, with an updated cushion profile and single lugs.
Its grained brass dial, finished in a smoked marrone gradient, radiates a soft, bronze-like warmth, giving it a vintage look. Rose gold indexes and arrow-tipped polished hands are paired with a brown calfskin strap, completing the smouldering, retro-chic mood.
The Geneva Time Only Grafite presents the same 38mm proportions in white gold, offering a cooler interpretation of the design. Its silver-shaded grained brass dial appears as soft graphite, contrasted with rose gold hands and indexes — a subtle nod to Genta’s appreciation for attention to detail.
Both models feature the Geneva collection’s signature two-segment minute track: an outer ring that follows the cushion contour and an inner circular track, creating a visual contrast between organic form and pure geometry. While the original Geneva was a minute repeater, the 2026 editions are deliberately time-only.
By limiting the display to hours, minutes, and central seconds, the focus shifts to proportion, materiality, and surface refinement rather than overt complication.
Tag Heuer
First introduced in 1949 as the “Seafarer” tide watch, this latest iteration debuts as the TAG Heuer Carrera Chronograph Seafarer. Originally developed in collaboration with Abercrombie & Fitch president Walter Haynes, with a young Jack Heuer contributing to the crucial gear ratio calculations, the watch displayed local high and low tides.
The exploration of the archives continues, and 77 years later, TAG Heuer reinterprets that innovation with the 42mm Carrera “glassbox” architecture, pairing heritage with a newly developed in-house movement: the calibre TH20-04, now equipped with an integrated tide indicator.
At the heart of the watch beats the automatic TH20-04, featuring hours, minutes, seconds, a date, a chronograph, and a tide display. Built with a vertical clutch and column wheel, it delivers approximately 80 hours of power reserve.
The tide disc, positioned at 9 o’clock, is set via a dedicated “TIDE” pusher. Once aligned to a known high or low tide, it completes one full rotation every 29.53125 days, mirroring the lunar cycle and continuously updating upcoming tidal shifts.
Legibility is key, and a domed sapphire “glassbox” crystal and curved flange were created to enhance visibility of both the tide display and the chronograph’s 60-second and 30-minute counters, even while in motion at sea.
The 42mm stainless steel case, bezel-free with brushed and polished surfaces, offers 100 metres of water resistance. Through the sapphire caseback, engraved with TAG Heuer’s “Victory Wreath”, the movement can be admired in full. Positioned as a tool for sailors, the Seafarer combines maritime purpose with mechanical sophistication.
Zenith
The future-forward DEFY revels in the spotlight with the unveiling of a series of novelties that explore light, shadow, and urban geometry. Two creations to look out for are the very first Skyline Tourbillon Skeleton in fully openworked rose gold and a refreshed Skyline 36.
Limited to 50 pieces, the Tourbillon Skeleton is crafted entirely in 41mm rose gold, which frames the iconic Zenith blue openworked dial showcasing the El Primero 3630 SK calibre.
At 6 o’clock, a one-minute 5Hz tourbillon rotates within a star-based skeleton architecture. Blue PVD bridges with rhodium-plated bevels focus on depth, while a gold oscillating weight continues the metal theme.
The watch includes both a rose gold bracelet and a blue rubber strap via Zenith’s quick-change mechanism. It stands as the collection’s most elevated expression to date.
The DEFY Skyline 36 now comes with a new silver sunray dial, engraved with Zenith’s signature four-pointed stars. Offered in stainless steel with either a plain bezel or one set with 52 brilliant-cut diamonds, the 36mm case reinforces its unisex positioning.
Inside beats the Elite 670 automatic calibre, operating at 4Hz with a 50-hour power reserve and a date display at 3 o’clock. Each model comes with a steel bracelet and a black rubber strap that can be easily swapped, reflecting the collection’s focus on versatility.