How 4 maisons stay socially and stylishly on-point for Olympics and Paralympics 2024

Paris will be lighting up in a day's time for the Summer Olympics 2024, and in the weeks leading up to it, much has been said about each nation's uniforms. What we hope everyone does not miss, is the strong level of support some luxury brands have given to athletes across creed, culture, and even less prominent sports.

Dior

The house of Dior has appointed 19 Olympians and Paralympians — from France, Italy, Japan, USA, Jamaica, and China — as ambassadors and "friends of the brand". Among them, three French sportsmen are joint LVMH x Dior ambassadors. Surfing made its debut in Tokyo's Summer Olympics in 2020, and now, we see Dior lending its weight to Carissa Moore of the USA. Judoka and skateboarding, represented by French athletes Clarisse Agbegnenou and Louise-Aina Taboulet respectively, are also sports embraced by the fashion house.

Five Paralympians who made Dior's list are cyclist Marie Patouillet, tennis player Deroulede, and fencers Andreea Mogos, Bebe Vio, and Loredana Trigilia. All hailing from France, they will be competing in the Paralympic Games, also hosted by Paris, this August.

Omega

For Omega, this will be the 31st time since 1932 that it will fulfil the role of Official Timekeeper to for all 329 Olympic events across 32 sports. Raising the standards of precision and performance, the Swiss watchmaker will not only measure the results that separate gold, silver, and bronze, but will also record in-depth data using a host of new technologies and equipment to show exactly how each event is won or lost. Having timed the Paralympics since 1992, Omega will also use the same tools and many pieces of adapted technology for the impending event.

Style-wise, Omega has introduced two stunning special-edition watches for the games: Speedmaster Chronoscope Paris 2024, and Seamaster Diver 300M Paris 2024. Made for precision timekeeping is the former, which comes in 43mm stainless steel or Moonshine Gold versions. Most notable is the silvery white opaline dial, which is printed with three dark grey timing scales (tachymeter, pulsometer and telemeter) in a 1940s "snail" design. On the reverse side is a commemorative caseback with a stamped medallion on a frosted base and a mirror-polished logo of the games. It comes fitted with the Co-Axial Master Chronometer 9908/9909.

The latter, in 42mm, is crafted in stainless steel and Moonshine Gold. It features a bezel with a laser-structured diving scale in positive relief, the games' typography and emblem on the white ceramic dial, a commemorative caseback with an inlaid Moonshine Gold medallion, and the Co-Axial Master Chronometer 8800.

As a tribute to its brand ambassador Armand “Mondo” Duplantis, a Swedish champion pole vaulter who recently broke the world record (at 6.24m) for the eighth time in his career, Omega has also launched a new Seamaster Aqua Terra inspired by him. The 41mm stainless steel timepiece boasts the blue and yellow colours of the Swedish flag, along with an opaline dial finish. The yellow varnished central seconds hand is crafted with a pole vault inspired shape, featuring Super-LumiNova on top to represent the pole's grip.

Ralph Lauren

The fashion brand returns for the ninth time as an official outfitter of Team USA for both the Olympics and Paralympics. The opening ceremony uniforms showcase a classic American sensibility with a modern tailored look, while the closing ceremony wear is defined by a sporty moto-style jacket paired with denim and a polo shirt. Each item is proudly made in the USA.

Committed to investing in innovative ways to decrease the use of virgin materials, Ralph Lauren's villagewear collection features the brand’s first-ever 100 per cent recycled cotton polo shirt using a technology that allows the garment to withstand the test of time. Styles throughout the entire range of clothing for the games, including the ceremony parade uniforms, are crafted with recycled polyester and USA-grown Responsible Wool Standard (RWS) certified wool, among other materials.

Within Ralph Lauren's field of 15 athletes representing the USA are four Paralympians. They include Melissa Stockwell, a bronze medalist triathlete and a four-time Paralympian. A US Army veteran, she is the first female American soldier to lose a limb in active combat, and is a Purple Heart and Bronze Star recipient. She is the Amputee Marathon World Record Holder (Boston) and a mother of two.

Hublot

Aiming for her second Olympic gold medal, following her 2016 triumph in Rio de Janeiro, is highly decorated French boxer Estelle Mossely. Hublot's newest "friend of the brand", the driven mother of two has served as a female role model in the male-dominated sport with her many wins, especially since becoming the first French female Olympic boxing champion since the introduction of the women's competition to the games in 2012.