French chef Alain Ducasse has planted a new flag in Bangkok, with the opening of a US$8 million (S$10.9 million) fine-dining French restaurant inside a glitzy retail, dining and residential tower that opened last year.

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After setting up locations in Japan, China and Singapore, Ducasse has expanded his presence across Asia with the opening of Blue by Alain Ducasse in Iconluxe at Iconsiam, a mixed-use development project located along the Chao Phraya River.

The menu may be haute contemporary French gastronomy, but Ducasse says his aim is to create a relaxed, informal dining experience in the space designed by Parisian studio Jouin Manku, led by Patrick Jouin and Sanjit Manku.

(Related: BBR by Alain Ducasse: Solid, casual Mediterranean fare)

“Blue is not a stiff restaurant. While it is extraordinary and very special, it is also very welcoming,” he said in a statement. “It’s a place where you can really feel comfortable and allow yourself to fully focus on a marvellous experience, enjoying the ambience, the view, the service, the wines and, of course, the food.”

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The menu features starters like sea scallops from Hokkaido, Japan, with herb salad and truffled vinaigrette; and blue crab, tomato water gelee and gold caviar; alongside main dishes like grilled lobster, savoy cabbage and gala apple.