Singapore gets Southeast Asia’s first Moutai House with a baijiu-themed restaurant and cocktail bar

Chinese liquor, synonymous with high-spirited toasts at business dinners and wedding banquets in China, is strengthening its presence in Singapore.

Chinese state-owned liquor maker Kweichow Moutai, which produces baijiu, or a distilled spirit made with fermented sorghum, will open a three-storey dining and retail complex with two Singapore food and beverage brands come end-October.

Moutai House Singapore is at The Fullerton Waterboat House, a historic waterfront building in the civic district. It is the Guizhou-headquartered brand’s first three-in-one concept, housing a Moutai-themed restaurant, cocktail bar and an experiential-retail space.

The concept is run by one of the major local distributors of Kweichow Moutai and costs about $8 million to set up. It is a significant move for Kweichow Moutai’s international expansion ambitions, using Singapore as a springboard to develop newfangled ways for younger audiences to discover the legacy Chinese liquor brand. The Chinese spirit is seeping its way through a proliferation of restaurant brands from China in Singapore over the past three years.

Moutai vintages dating back to 1965

The Moutai Experiential Centre, which also has outlets in Beijing, Shanghai and Shenzhen, will display more than 300 Moutai labels here. The collection ranges from approachable bottles to exceptional rarities worth as much as $1 million. There will also be a multi-sensorial exhibition for visitors to learn about the heritage and production process of Moutai.

The facility also boasts Southeast Asia’s first dedicated birth-year Moutai collection, with vintages dating to 1965 — the year Singapore gained independence. The collection allows visitors to look for bottles corresponding to birthdays, anniversaries and other milestones.

Exclusive to the Singapore store is the Kweichow Moutai Discovery Collection - Singapore. The bottles’ labels will feature a Nanyang-inspired design blending Chinese motifs and the iconic Vanda Miss Joaquim orchid. Moutai is considered a popular gift among older Chinese businessmen.

Baijiu-themed dishes and cocktails

Besides learning about baijiu, visitors can also taste dishes and drinks made with the Chinese liquor. Imperial Treasure Moutai House is a tie-up between Moutai and the Singapore-founded Imperial Treasure restaurant group, which runs the one-Michelin-starred Imperial Treasure Fine Teochew Cuisine.

The restaurant’s menu will focus on refined Huaiyang cuisine and the flavours of Guizhou, with Moutai used in the cooking of some of the dishes. The restaurant will also serve some of Imperial Treasure’s signature Chinese dishes alongside the Moutai-spiked dishes.

Upstairs, rooftop bar Sohaus will take Moutai into cocktail territory. The concept is being developed with Nutmeg Collective, whose flagship Nutmeg & Clove ranked No. 12 on Asia’s 50 Best Bars 2026 and No. 50 on The World’s 50 Best Bars 2025. Its drinks list will feature eight original Moutai cocktails and eight classics reworked with Moutai-inspired flavours and elements.