Avi Dixit has no interest in choosing one life

Avi Dixit’s day begins at around 8.30 or nine in the morning, usually with the gym and, at the moment, rehabilitation as he recovers from back surgery. Then comes work: one or two hours spent ideating and filming, with a longer-form video every few days, followed by time with his family and partner.

At 5pm, another version of Dixit takes over. National cricket training runs until around nine. He gets home, plays video games with friends, sleeps, and starts again.

It sounds like an exhausting exercise in compartmentalisation. Dixit sees it less as juggling different lives and more as expanding his range.

“To me, being multi-hyphenate means acknowledging that you can be deeply passionate about completely different worlds and allowing yourself the freedom to pursue them simultaneously,” he says.

Those worlds are very different. As a national cricketer, Dixit operates in an environment “bound by rigid execution, immense public scrutiny, and a scoreboard that doesn’t lie”. Content creation, by comparison, gives him “an outlet for humour, storytelling, and direct connection with an audience”.

Yet, the more time he has spent moving between both, the less separate they have become.

Uneven by design

“A lot of people are surprised when they find out I’m a national athlete,” he admits. “What they are more surprised about is how different the two fields are. Cricket and content creation are two areas that one would think have no overlap or connection at all.”

They do.

From cricket, Dixit (who’s also known on Instagram as @avidixit10) has carried discipline into content creation. “Not every video will go viral, and for me being consistent is what matters the most,” he says. “With the discipline that I have learned while playing cricket for Singapore, I have continued to create at least one video every day.”

Content, meanwhile, has sharpened something equally useful on the pitch: adaptability.

“In the ever-changing environment of content creation, I have learned to remain adaptable, which is a skill in cricket that is always required,” he says. “T20 games especially can swing in any direction depending on who has the momentum.”

Dixit has effectively spent years building a system in which one pursuit trains him for the other. It began long before either became a career. At school, he played four sports — cricket, football, golf and softball — while preparing for his IGCSEs and IB. Some mornings he woke at 5.30am to study before school, then trained after classes and again at national training.

“I was forced to know how to organise my time efficiently,” he says.

That history explains why he rejects one of the more persistent assumptions about people who pursue several things at once. “People think that balancing everything means that you don’t have any time at all in a day,” he says. “People also think that balancing everything means that you’re giving equal amounts of time to each facet of your life.” Dixit does neither.

Instead, he appears comfortable with unevenness. Cricket may demand more of him one week; content may dominate another. The common denominator is less equilibrium than discipline, and the ability to switch mental registers quickly.

“The cricket pitch and content creator space are two completely different environments,” he says. “Your mindset as an athlete is very different to the mindset you need to have as a content creator.”

“One requires grit, determination and is far more physical. Conversely, content creation requires a side of your brain that brings creativity, humour and relatability.” 

Unfolding the range

That ability to move between the two has also altered how he thinks about failure. “There is no such thing as failure,” Dixit says. “Life is never meant to be a straight line, nor will it ever be.”

He has enough evidence. There were poor performances before he delivered for Singapore and “hundreds of videos” before his first viral hit. He recalls moments where he thought, “I don’t want to do this anymore”, but says his thinking eventually settled into something simpler. “Either I succeed, or I learn. It is as simple as that.”

What is striking is how little Dixit seems interested in arriving at a finished version of himself.

“I am always trying to find ways to elevate my craft as a content creator — through acting, editing and script writing — and also as a cricketer through fitness, learning what shot to play at what moment and honing my skills as a fast bowler to be more versatile at different points of the match,” he says.

Dixit has already explored this idea through his work with Samsung. As part of Team Galaxy, he has used the brand’s foldable devices while navigating the two very different halves of his life: athlete and creator. With the new Galaxy Z Fold8, that relationship takes on an especially apt metaphor. A device designed to accommodate different modes mirrors Dixit’s own refusal to confine himself to one. 

The next additions are already taking shape. “There are actually two things I would be curious to try next. First is acting and the second is to host my own show,” he says. Acting has been there since childhood, through school plays and performances, and Dixit readily acknowledges that his videos already involve a version of it. “I would love to take this further though to a bigger production level given my passion for it.”

Hosting appeals for another reason. “I have always loved to hear about other people’s stories and how they have got to where they are today,” he reflects. “Moving beyond short-form content into more authentic and narrative-based conversations is another chapter I’d love to explore.”

For someone whose life already appears unusually full, the instinct is still expansion. Dixit remains curious about “the lengths and limits” he can push in the two fields that currently consume most of his time — and what else might eventually fit alongside them. His range, it seems, is still unfolding.

This story is brought to you in partnership with Samsung Singapore.